Revolutionizing Checkout & Order Processing for a Seamless Customer Journey

Challenge: High Cart Abandonment & Inefficient Order Processing

Even after customers added items to their cart, many abandoned their purchase before completing checkout. Additionally, order processing inefficiencies led to delays in fulfillment and customer complaints. Key challenges included:

  • High Cart Abandonment Rate – Customers dropped off because of a lengthy checkout process, lack of payment options, and friction in entering shipping details.
  • Limited Payment Flexibility – The platform lacked support for modern payment methods like Apple Pay, Google Pay, Affirm (Buy Now, Pay Later).
  • Cumbersome Order Processing & Modifications –Once an order was placed, making modifications required manual intervention, delaying fulfillment.

Solution Implemented by Valens Datalabs:

  • Checkout Optimization for Faster & More Flexible Payments
    ✔️ Enabled one-click checkout options for returning users.
    ✔️ Added multiple payment gateways (Apple Pay, Google Pay, PayPal, Affirm, Credit/Debit Cards).
    ✔️ Allowed guest checkout without forcing account creation.
  • Subscription-Based Shopping
    ✔️ Introduced a subscription checkout model, allowing customers to set up recurring purchases for essential products.
  • Low-Touch Automated Order Processing
    ✔️ Built an intelligent order lifecycle system that automated order verification, fulfillment, and tracking.
    ✔️ Allowed customers to modify orders (change quantity, add/remove items) before fulfillment, reducing cancellations.

Impact: Increased Conversions & Faster Fulfillment

  • 28% reduction in cart abandonment, leading to higher completed transactions.
  • Order fulfillment time reduced by 40%, enhancing customer satisfaction.
  • 18% increase in repeat purchases, thanks to the new subscription model.
  • Reduced manual intervention, cutting down operational costs.